the Coca-Cola Bears Get Diabetes
The Real Bears: An anti-soda campaign from the Center for Science in the Public Interest and produced by Alex Bugosky’s Common ad agency and the Butler Brothers. The spot shows what would happen if Coke’s iconic polar bears drank too much sugary soda. Despite showing pretty ire effects — including diabetes, amputation and erectile dysfunction — the spot has a light-hearted feel thanks to its hand-drawn style and a soundtrack from Jason Mraz.